Life Saving First Aid Project

Redesigned website boosted visitors by 233% and unlocked rapid growth.

Life Saving First Aid website – desktop hero section, Melbourne

The Problem

Life Saving First Aid had a DIY website that undermined their credibility. While trusted in course delivery, the site was confusing and customers hesitated to pay. The booking process caused high abandonment and limited sales growth.

The Constraints

The company was busy running courses across multiple locations, so the redesign had to be fast and smooth. With no in-house development, the entire site needed to be rebuilt externally while remaining easy for staff to manage afterward.

The Solution

We transformed the website into a professional and trusted platform. The booking process was simplified, course benefits were clearly explained, and the brand was presented as a reliable industry leader. Custom illustrations added personality and recognition.

What we did

We managed the project from research to development. This included mapping user journeys, prototyping the booking flow, and producing refined UI in Figma. We refreshed the brand style, created custom illustrations, and developed the site in WordPress with a streamlined booking system.

The Results

  • Website traffic grew from 600 to 2,000 users.
  • Bookings skyrocketed, leading to expansion from 3 to 7 locations.
  • Stronger market position, putting them on par with bigger competitors.

Feedback

“The website redesign has transformed our business. Revenue has grown, bookings have soared, and we’ve expanded faster than expected” Daniel P.

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