Strategy-led branding boosted returning students by 70% and cemented leadership.
Life Saving First Aid had built a strong reputation since 2017, training thousands across Victoria. But the brand felt outdated and no longer reflected their authority or positive approach. To grow, they needed a bold identity that resonated with modern students.
The brand was already well established, so change had to be handled with care. The identity needed to modernise without losing trust, while working across multiple locations, training materials, and digital channels.
We created a modern identity with a fresh logo, bold typography, and a striking pink and purple palette. Custom illustrations inspired by the trainers added personality and approachability, balancing expertise with warmth.
We built a complete brand system, from logo to illustration style and colour palette. We defined voice and guidelines so the team could apply the brand consistently. Social media assets and digital templates were created to extend the identity online.
“The rebrand has been a game-changer. Not only have we seen a huge increase in returning students, but the new identity resonates deeply with our audience. We’ve never felt more confident in who we are and the impact we have”
Daniel Petrovski.
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