Strategy-led branding lifted foot traffic by 35% and turned design into growth.
Bakes & Bagels had loyal locals and a strong product, but struggled to stand out in Melbourne’s crowded food scene. The visual identity lacked clarity, and both in-store and online presence failed to attract new customers.
The business was already operating two busy locations, so time and resources were limited. The rebrand had to feel authentic for the community while giving the business the edge to scale.
We built a bold, flavourful identity rooted in strategy. By clarifying what made Bakes & Bagels unique, we created a brand system with personality that attracted attention across packaging, signage, and social channels.
We created a full brand system that worked across digital and physical touchpoints. This included defining tone of voice, designing a flexible visual identity, and producing content that sparked discovery online. Every decision was made to increase clarity, personality, and reach.
“The new branding gave our shop a personality. Customers connect with us more, both in-store and online, and that has made a huge difference in our growth.”
David J.
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